It is never the size of the step that a person takes that counts, but its direction (1)

 

The Psychology of eMarketing, Internet Marketing, Internet Advertising, eMarketing Strategies, Website Design, Content Analysis, and Online Branding; a unique and innovative analysis

Why do customers buy your product?

eMarketing and Online Branding is much more than just attaching a name or an strategy to a product. Branding is about making a lasting promise on delivering a fulfilling experience.

One of the wonderful things about well-formulated theories is that they can lead you conceptually and empirically to places that you never intended to go. No theory illustrates this better than Edward L. Deci theory of intrinsic motivation. Deci's theory was conceived with subjective aspects of motivation in mind. Much of the research inspired by the theory has been physiological in nature.

Majority of websites are found through visitor's (initial) intrinsic motivations using search engines or other search methods. This is an important premise behind our theory and our model. It is the visitor who is intrinsically motivated and highly involved to find your website using Yahoo or Google. You must first appreciate two very important keywords which are Intrinsic Motivations and High Involvement.

Intrinsic motivation are the type that are originated within. Extrinsic motivations are externals such as rewards and money. Let's first look at extrinsic motivations. A good example of extrinsic motivations to buy something, perhaps would be observing an ad in a newspaper about a product that you really don't need, but extrinsically motivated (maybe just because there is a coupon).

Those websites that ignore visitor's intrinsic motivations and high involvement will have a hard time selling. On the contrary, websites that understand their buyer's intrinsic motivations and try to foster such motivations will sell easily. Incorporating the elements of buyer's intrinsic motivations and high involvement into your Internet Advertising is the key.

Let us look at the implications when a website visitor is highly involved in purchasing. When a visitor is highly involved, strong arguments inside the website produce acceptance, but weak arguments are not merely unpersuasive but actually can be antipersuasive. This means websites who dedicate a page or two explaining the logic behind the product with strong arguments will do better. In fact research has shown that weak arguments might have negative impact or boomerang. That strong arguments are persuasive and that this pattern peaks under high involvement seem straightforward enough; what happens in relation to weak arguments is more complex. Message recipients under weak argument conditions face a potentially interesting dilemma: The message position suggests a conclusion at odds with its supposed supportive content. I cover the science of persuasion inside the Internet Marketing through Persuasion page. In this page I will focus on the theory of Intrinsic Motivations.

Intrinsic motivation is defined as the inner life force or inner energy for an activity such as Internet purchases or any Internet activity. Extrinsic motivation is opposite and is defined by any outside force or energy for any activity. Intrinsically motivated behaviors are ones that are aimed at establishing certain internal conditions that are rewarding. This article is about the buyer's intrinsic motivations and why people buy Internet Brands. This article is very relevant to Internet Marketing since Internet Marketing has become Search Engine Marketing. In this article we will discuss Branding on Internet and also show that buying Brands has many advantages in the psychology of consumers.

Buying Brands, based on buyer's intrinsic motivations, helps alleviate dissatisfaction, brings about improvement in some situations and effects better consequences.

If certain Brands are targeted to make a person more autonomous or relate to his/her intrinsic motivations (rather than extrinsic motivations), they are even more sought after. This is a very powerful concept. We will discuss our theory mainly around the two concept of autonomy and intrinsic motivations. We will show that marketing campaigns that consider making people more autonomous and also foster buyer's intrinsic motivations are more powerful and influential. This is the essence of these laws and this article. The notion of marketing and Branding is vast and perhaps is best explained by examining an array of advancement in the field of psychology, persuasion, economics, sales, communication research, and human experiences.

Human motivation falls in two categories, intrinsic motivation and extrinsic motivations. Majority of method and techniques used in motivating people to buy Brands are unfortunately of buyer's extrinsic motivations. We like to encourage the reader to design Websites, Branding or Advertising campaigns based on buyer's intrinsic motivational factors. The concept of autonomy plays an important role here. Autonomy and intrinsic motivation are almost identical. Here is an overview:

The main and first ingredient of intrinsic motivation is autonomy. Autonomy is when one acts in accord with one's self; it means self-governing and feeling free to take responsibilities for one's actions. Autonomous people go about their activities with a sense of interest and commitment. According to psychological reactance theory (Brehm, 1966; Brehm & Brehm, 1981; Jones & Brehm, 1970), persuasive communication poses a potential threat to freedom. Essentially, reactance is motivated by the individual's basic need for self-determination in effecting his or her own environment. This need for effectance and autonomy is predicated on the basic assumption that, in regard to certain limited and specifiable areas of behavior, people have a distinct and strong preference to perceive themselves as masters of their own fate. Read more here Real eMarketing Principles? Read It Here

 

Internet Marketing through logic and reason for persuasion

The Jeffersonian democratic tradition, with its foundations stretching back as far as Milton, elevates reason to be "good" in that logic drives decision, while persuasion is "bad" because it is driven by emotion.

It is the resistance that requires Logical Persuasion.

We will cover the complete list of strategies on this page. Selling and marketing is in fact the art of logical persuasion. In this page we also outline the recent theories and research findings in the field of psychology and logical persuasion. The bulk of research does not focus on how to persuade. Rather, the focus is on how to remove resistance with logic and reason.

Logical persuasion is often discussed under a focus on problems of real social import (e.g., tobacco uptake and use, alcohol abuse, use of illegal and often dangerous substances, engaging in high-risk behaviors of various and sundry kinds). Increasingly, the study of logical persuasion is taking an applied turn toward attempting to change attitudes and behaviors in real time and among large segments of the population. Millions of dollars from special taxes and court settlements have been spent to target young people who are most susceptible to tobacco uptake and use.

Internet message producers create "content," which is always intended to be persuasive, to the degree that they embed meaning in symbols. Television and the Internet are especially persuasive to the degree that they can compel the message receiver's psychological apparatus into processing mediated information as if it were the result of direct sensory experience.

Resistance to persuasion is not simply the inverse of persuasion. That is, resistance is not necessarily the same thing as not being persuaded. We define resistance to persuasion as a motivated state in which the goal is to withstand the effect of persuasive communication weather it is logical or emotional. Resistance hounds persuasion the way friction frustrates motion. Hence, some efforts should be focused on removing the resistance with logic and reasons. Here in this page we will discuss recent studies and strategies to remove resistance.

Here is an interesting example why our research matters: Read More Here

 

 

eMarketingMag.com is an affiliate and belongs to Iconocast group of News websites. What does eMarketingMag do? We receive health and science press releases from major research institutes, government agencies, and universities daily. These are articles and press releases that are sent to all publishers regularly. Do we also borrow news from other publishers? Yes, we do and so do many other major Internet publishers such as SeattleTimes.com (from almost all publishers), Washingtonpost.com (from all publishers) and CBS News (from WebMD.com and many other websites and blogs). However, contrary to these publishers, Iconocast adds value to the content presented. The new Iconocast technology provides the most accurate updates on important and valuable health and science news inside a (green-border) table (Google News). Are past news or articles worth searching? Yes, we believe past articles are still valuable if they are effectively updated. Majority of these articles are truly timeless.
How does it work for today's article? Before showcasing today's article, the new Iconocast algorithm also presents links to substantially more views, articles, and news inside a Green Border Table in regards to the article on the page. In most cases the first or second links provided by Google News inside the table is to the original source of the article. Most people click on those links and land on the page where the original article is located. Website that participate in Google news and their articles show up in Iconocast have experienced an increase in traffic (also from the back-links or the link popularity that Iconocast provides). If you are not participating in Google news, Google will be happy to consider your site. We also strongly believe the more views and news about the same article, the more information, intelligence, and much more trustworthy is that article. This is an effective way for the reader to expand on the information and make sure that the article has validity and is reliable. Let us examine some examples. Take a look at this article: The Associated Press : Ad gives hot dogs a bum rap, experts say. If you examine both Google News and Google Scholar results, you get much more important news on what really causes colon cancer, what might help, what prevents, and what is more risky than the poor Hot Dogs. Of course we can never compete with a company as larger as the The Associated Press, however, we strongly believe we have justifiably added value over what they are presenting.

Here is another example: Sarah Jessica Parker Removes Trademark Mole. Notice there are more than 100 articles that validate the news about the mole disappearance. After seeing the links to all these 100 article, don't you feel a bit more confident that the mole is really gone? Or check out this one : Miley Cyrus Without Clothes On in the Shower ; is this true? Fake? If you examine the information and news inside the Green Border Table on the page, you will quickly realize they are fake. These two examples and many, many other examples we can bring justify a system of check and balances to examine the validity of what people actually put out on the Internet. One can confidently say that Iconocast is based on our correct system of "Check (- the article) and Balances (- Google News)". No other News Agency provides the same service as Iconocast does. Everyday, Iconocast is viewed, searched and utilized by FBI, CIA, US Military (more than 20,000 hits daily), US Government (more than 26000 hits daily; see the table below), NSA, almost all private background checking agencies, NBC News, Apple Computer, Government News Agencies, Department of Health, CDC, and many other health related websites.

What is the significance of our system? To do a quick search in Google News on the relevant keywords of the article, we are able to identify what each article is about by just examining the title of the article. How reliable is our system? Look at this example : How much risk can you handle? Making better investment decisions. The system correctly identifies the keywords: "you + risk + investment" right at the top of the Green Border Table. This is not an easy task. There are just too many other words in that title such as: How + much + can + handle + Making + better + decision. All these words were correctly eliminated. We strongly believe we have achieved something substantial here.
In addition, Iconocast is the very first International Multimedia News Library, providing updated archived news translated to more than 7 languages.

It is now well known that satellite dish (tv) and the start of the Internet were very instrumental in break up of the tyrannical regime of Soviet Union. I say why stop there? Why not translate our good values (healthy living, healthy eating, quality arts, book reviews, green living, ..... ) in the western free society for everyone in the world? Compared to racy television programs that are translated today (e.g. Bachelorette, Lipstick Jungle), isn't this a better representation of the western values? Iconocast main focus are health, science, technology, and arts. In some cases we have also collected business, real estate, books review, entertainment, gossip, and movie review.
Iconocast acts only as a library for these collections. What does it mean by library? It means we do not present these articles on daily basis (contrary to the news we receive from Universities and research institutes; there is no gossip news on today.htm page). We only save them for future reference and of course these articles can always be searched inside Iconocast by using the Google Search below on this page. In reality we recycle the past content (gossips and entertainment news) with today Google News. We do not intend to violate any copyright laws. If we have missed a link to the original article, we will correct this error. Iconocast is the very first Internet Library that is capable of recycling (value added) the past content. Just not too long ago there was a news (gossip) regarding the iPod effect on Heart Pacemaker. Two weeks later it was known that iPod has absolutely no effect on Pacemaker. Iconocast is the only Internet Library that corrected this content (gossip and rumors) by providing recent Google News at the top of the mentioned article which refuted the iPod harm on pacemaker. I wish someone could have calculated the loss to Apple computer for that period of doubt and more important the loss to the society for temporarily losing its trust on one of the best gadgets ever invented. Take a look at this one: Leaked Document Shows Verizon's Psyops Anti-iPhone Propagands. Now if you examine the Google News Table, you get a better, fair and expanded view on iPhone and all the neat things it can do. Isn't this more fair? You also get competitive analysis, and news on future Google Cell Phone Android. This is what we call check, expand, fair, and balance. Because there are so many wild and unchecked information on the Internet, some people joke that WWW stand for Wild Wild Web. We just like to hopefully remove the sarcasms.

I personally love the music of Amy Winehouse. It is a shame how much garbage is written on the Internet about Amy (e.g.:Amy Winehouse's hair extentions harvested from corpse). It is just as if we love to destroy and tear apart personalities and characters if they are famous or talented. We should wait another 100 years until someone with her talents give us enjoyment.
We strongly believe there is a justified opportunity for correcting gossips and false accusations, and it is to the advantage of the society for a healthy rule of mass communication and intelligence. Iconocast can also be used as an instrument that can remove burden of the liability of the shoulders of those who distribute false news and gossips unknowingly. How important is this effort? Recent article such as "Lawsuits Against Bloggers Seen Rising; Since 2004, 159 Court Actions Have Targeted Citizen Journalists for Libel and Other Charges" is a good indication.
In summary, there is really no difference between Iconocast and your city library with one unique advantage that Iconocast adds value by recycling the news with today's content.
And finally, I like to dedicate this website to the loving memory and honor of Tim Russert and his inspiring legacy. Just like us, he loved the News. He used to say if it's Sunday, it's meet the press. We like to say, if it's in the Internet, it is either expanded, updated, validated or refuted in Iconocast, not just in English, but in Spanish, Portuguese, German, Japanese, Italian, ......